WORDS by WORDS – building architect's business!

Architects are experienced to know very well how to build BRICKS by BRICKS!

But many designers fall back when it comes to winning by WORDS.

Written communication is very common to an architect's practice. Effectively communicating your concept, ideas and information is an essential tool that one cannot ignore.

Written communication is very common to an architect's practice. Effectively communicating your concept, ideas and information is an essential tool that one cannot ignore. Architects business communication revolves around not only letter writing, design briefs, business reports or the correspondence with clients and consultants, but they also come across many types of written communication in modern time.

Below cited  are some new communication  areas in architects basket which demands command over their writing skills.

Business correspondence:

Example: letter writing, memos, technical sketches, design briefs, disputes related issues, customer related issues etc.

Identity & marketing packages:

Example: firm names, tag lines, logos, business cards, envelopes, office stationary, related business documents and office brochures and so on

Direct mail and print communication:

Example: simple letter, newsletters, flyers and small brochures etc.

The Digital Media Package:

rs, E-brochures, CD / DVD presentation, film, video, and animation.

Advertising media:

Example: Media ads in Architectural journals, public relation kits and press, magazines and newspapers etc.

Be part of the show:

Example: Seminars, lectures, interviews, trade shows, exhibition, conferences, and conventions.

Part of Special events:

Example: Message cards, thank you cards, voluntary services, cultural show, education fair, award ceremony etc.

Part of a professional body:

Example: Being an active member and promoting the institution's mission-vision.

Establishment package:

Example: Office profile with details about people behind it and their achievements.

Writing practices can be different for different firms, regions and culture. The above list is the most common areas where you need effective written skills. So, while you have taken your first step in beginning your own practice, sharpen your weapon of WORDS

Always remember to say “YES 2 Architectural Management!”

Communication mishaps!

 In an office: 
WOULD THE PERSON WHO TOOK THE STEP LADDER YESTERDAY
PLEASE BRING IT BACK OR FURTHER STEPS WILL BE TAKEN 

Spotted in a toilet of an office: 

TOILET OUT OF ORDER. PLEASE USE FLOOR BELOW 

Enjoy the video about the communication skills at: 

http://www.youtube.com/watch?v=TwaLTpnozP4&feature=related

Next Blog: Architect's Business Communication Dealt on  Email